There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks. For example, your fans might go to your website to read your latest blog post or download your latest song. But with media and industry, they’re probably visiting your site to find things like your official bio, or some promo photos.
To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website. [How to easily build an EPK using Bandzoogle's Preset Page Templates] What should you include in it? Here are 8 things that should be in every musician’s digital press kit: