After Napster was notoriously forced to shut down in 2001, Apple saw an opportunity worth exploring. The release of the iPod and the iTunes Store in 2001, followed by the iPhone and the explosion of mobile apps in 2007, dominated much of the conversation around music technology at the time. But Pandora, launched in 2000, was simultaneously gaining traction over those same years.
The element of personalization and the excitement around algorithms was catching on — as was the freemium ad-supported model — and it paved the way for the success of newer streaming services like Spotify. Read More . . . .